Something fresh & fun...(just like our customers)!

The same name & heart that you know but with a little spark! I wanted a fresh, new look (a little facelift if you will) that fully encompasses the characteristics of our brand and our customers!

The inspiration

With the two year anniversary of our storefront, it felt like a perfect time to launch a new look, refresh our branding, and bring in some fun, and much requested, new merch! It has been so cool to look back and reflect on what the Lord has blessed us with over the last six years of owning this business!

A few things you may notice...

Our signature pink is going nowhere! BUT we have added a few new colors into the mix and some new imagery too! We have chosen a bee to symbolize our company. If you have been here for a while, you may know this reference. If you're new here, keep reading to get the scoop!

Going back to our roots!

Caroline & Co Boutique originally started out of my home when we were exclusively online, which is what inspired the bee - our beginning on Honeybee Circle. ***S/O to the OG's that did pick ups off of the front porch for the first few years!

Join the club! Follow along with us on Insta!