Our Story

Caroline and Company originally launched as a fashion blog in 2017 but quickly turned into the Online Boutique and brand that it is today! "in good company" is a saying that our brand and company name is built around with hopes to form and keep a fun, inviting community!

We offer on trend looks that are fresh & fun, just like YOU! think effortless + cool girl style with a feminine touch. when you wear our pieces we hope that you feel confident, curated & as always, in good company.

Our customers like to describe our brand as "on trend yet affordable, youthful but not just for the young, tasteful yet fun!"... "clothing that inspires compliments, is carefully curated and service that customer centered"!

Thank you SO MUCH for choosing to be a part of our story! We are so happy to have you here!

Xo, Caroline