The early years...

Fashion, clothing, textiles, and design have been my passion for as long as I can remember!

In 2017, Caroline and Company actually began as a fashion blog that I used as a creative outlet for my fashion finds while I attended The University of Alabama.

In 2018, I graduated, married my high school sweetheart, and turned the blog into a boutique!

I am so thankful that I am able to use these passions and interests as a career and do what I love every day!

"In good company" is a saying that our brand and company name is built around with hopes to form and keep a fun, inviting community!

At Caroline & Company, we specialize in women's fashion as well as babies ranging from newborn to toddlers. When you (and your babies) wear our pieces we hope that you feel confident, curated & as always, "in good company".

You don't have to do life alone! We are honored to walk alongside ladies of all ages as well as our expectant moms as they journey through motherhood!

We never had plans of opening a brick & mortar store…BUT GOD. The Lord clearly had a different plan for me and my family. It has been such a fun, challenging, and rewarding journey that He has taken us on so far!

In 2022, we purchased the storefront and haven't looked back since!

We offer women's styles that are on trend, fresh, and fun, just like YOU! Think effortless, cool girl style with a feminine touch. 

Our customers like to describe our brand as "on trend yet affordable, youthful but not just for the young, tasteful yet fun!"... "clothing that inspires compliments, is carefully curated and service that is customer centered"!

Over the years, my family has been so generous and encouraging, cheering me on and allowing me to pour my heart and soul into C&Co! And theirs too! It truly does take a village and I could NOT do it without mine!

Now, with a growing family (Shep 2 yrs old & Francie 10 months) and a growing business, we are so expectant for what is to come and trusting in God's plan for the future of C&Co! I pray that our store reflects the joy and hope of Jesus with every customer encounter and every piece of clothing we sell!

Today we are praising God for TWO years in our storefront, and SIX years of the business! We are so thankful for all of you that are here to celebrate with us!!!

Thank you SO MUCH for choosing to be a part of our story! We are so happy to have you here!

Xo, Caroline